This week we had to pick a product and create a new campaign for it. I had no idea what that meant or where to start. While sitting at my desk, munching on my favorite snack (Cheez-Its) I decided why not do them? So I have already written a script targeting mothers and trying to convince them that Cheez-It crackers are the best snacks for their children. During my research process I thought that maybe I could compare the nutritional facts of Cheez-Its and another snack, potato chips. While doing this I realized that Cheez-Its were not that much healthier. I then changed my product to reduce fat Cheez-Its just so that I could show a more dramatic difference in the two products. Maybe that's a bad reason to switch entirely but whatever sells right?
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